Full Account Management
Your outsourced Amazon team.
End-to-end operations: catalog, inventory, cases, compliance, promotions, creative, ads, SEO. We run the entire account while you run the rest of the business.
- Dedicated 3+ person team — strategist, operator, creative
- Daily account health monitoring and case management
- Inventory forecasting and shipment planning
- Monthly P&L and growth reviews
Amazon does not fail brands on strategy. It fails them on unattended operations.
A variation gets broken by a catalogue edit. An ASIN goes suppressed for a compliance flag nobody read. A case sits unanswered for eleven days. Inventory runs out four days before Prime Day. None of these are strategy problems, and all of them cost more than a bad bid ever will.
Full account management means one team owns all of it: the catalogue, the cases, the compliance, the inventory signals, the creative, the ads and the organic rank. You get an Amazon department without hiring one.
What "full account management" covers here
Catalogue and listing integrity
Parentage and variation structure, flat-file governance, attribute and browse-node accuracy, duplicate and orphan ASIN cleanup, and a weekly diff so we catch it when Amazon silently overwrites your content. Content changes are versioned — we can always show you what changed and when.
Daily account health monitoring
Suppressions, stranded and inactive inventory, pricing errors, buy-box loss, negative-feedback spikes, policy warnings and account-health metrics reviewed every business day. Most of our clients' worst months happened in the week before they hired us, because nobody was looking daily.
Case management and Seller Support escalation
We write, file and chase cases — and we know when to escalate, reopen, or route through Brand Registry instead. Suppression and IP cases get worked until resolved rather than closed politely.
Compliance and Brand Registry
Brand Registry, Transparency and Project Zero where relevant, hijacker and unauthorised-seller enforcement, documentation packs for restricted categories, and pre-emptive fixes on claims language that gets listings pulled.
Inventory and supply signals
Restock recommendations against velocity and lead time, IPI and storage-fee exposure, FBA vs FBM decisions, seasonal ramp planning, and a hard rule: we never scale ads into stock you do not have.
Advertising, run in-house
PPC and, where the brand is ready, DSP are executed by the same team that owns the operations — which is why our bids react to suppressions and stock-outs the same day they happen.
Organic rank and content
Listing optimisation and Amazon SEO are part of the retainer, not upsells. Copy, A+ modules, brand story, image direction, indexation and keyword coverage across the whole catalogue rather than your top five ASINs.
Promotions and deal calendar
Coupons, Prime Exclusive discounts, Subscribe & Save laddering, virtual bundles, Vine seeding on new ASINs, and a deal calendar built around your margin floor instead of Amazon's suggestions.
Reporting and rhythm
A weekly written update, a monthly business review with contribution margin and rank movement, and a named human on Slack or email who answers the same day.
Who is on your team
Every account gets a dedicated 3+ person pod: a strategist who owns the plan and your P&L view of the channel, an operator who lives in Seller Central, and a creative resource for images, A+ and video. We deliberately cap the number of brands per pod. This is why we are boutique — and why over 90% of our partners stay past a year.
We are sellers. We scaled our own footwear brand past $2.5M on Amazon before we managed $100M+ for clients. Every process we run on your account, we ran on our own money first.
Freelancer vs agency vs in-house
- Monthly cost: freelancer low · typical agency mid · in-house high once you add salary and tools · Dayly mid
- Ads and operations in one team: freelancer rarely · agency sometimes · in-house often · Dayly always
- Bench depth if your person leaves: freelancer none · agency pooled juniors · in-house none · Dayly a named pod with a backup operator
- Category benchmarks: freelancer limited · agency yes · in-house no · Dayly yes, across 30+ brands
- Owns compliance and Seller Support cases: freelancer rarely · agency often out of scope · in-house yes · Dayly yes
Full breakdown, with real numbers: Amazon account manager cost — freelancer vs agency vs in-house.
The first 90 days
Days 1–14 — Diagnose. Full account audit: margin model per ASIN, suppression and compliance sweep, catalogue integrity check, ad waste analysis, keyword coverage and rank baseline. You receive the findings document regardless of what happens next. Days 15–45 — Stabilise. Fix what is bleeding: suppressions, broken variations, pricing errors, waste spend, stock risk. Rebuild campaign architecture. Begin listing rebuilds on your revenue-concentrated ASINs. Days 46–90 — Scale. Organic rank push on priority keywords, catalogue expansion into unadvertised ASINs, creative testing, promotion calendar, DSP if the account qualifies. Day 90 — Review. Against the baseline we set on day 1, not against a story. Our average time to a measurable result is 90 days and our clients average 55% sales growth.
Frequently asked questions
Q: Do you take over our Seller Central account? A: No. You keep ownership. We work through appropriate user permissions and Brand Registry roles, and we document every access we hold.
Q: Do you work with Vendor Central as well as Seller Central? A: Yes, including hybrid accounts. The operational playbook differs materially between them and we run both.
Q: Is advertising included or extra? A: Included. Splitting ads from operations is how accounts end up with ads scaling into stock-outs.
Q: What size brand is this for? A: Brands roughly $50k/mo and up on Amazon, or established off-Amazon brands launching properly. Below that, a focused listing and PPC engagement usually returns more.
Q: How fast can you start? A: Onboarding takes about a week from signature: access, audit kickoff, baseline metrics locked.
Q: What if we already have an internal Amazon manager? A: Common. We either take the operational load and leave strategy with them, or the reverse. We define who owns which decision in writing before we start.
Proof
See client results → · How to choose an Amazon agency
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