Lupa

+45% revenue and +55% profit across a single season — plus UK expansion.

Seasonal revenue

$404k → $585k

+45%

Profit lift

+55%

+$68k

Markets expanded

US + UK

The problem

Listings lacked CVR optimization. Market share was declining in Search Query Performance, cross-sell was underused, and audience targeting was too narrow.

Our approach

Premium A+ content rebuild to lift CVR
Increased market share through SQP work
Catch-all + buyer-intent campaigns across broader audiences
Expanded the brand into the UK marketplace

Proof in the data

Season comp — $585k vs $404k prior year: +45% revenue, +55% profit.

A+ content rebuild — from a flat spec table to a full premium layout.

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