Consumer Goods
Full Account Management
Lupa
+45% revenue and +55% profit across a single season.
Seasonal revenue
$404k → $585k
+45%
Profit lift
+55%
+$68k
Markets expanded
US + UK
The problem
Listings were lacking CVR optimization and losing market share in SQP. Cross-selling was underutilized and broader audiences weren't being reached.
Our approach
- Rebuilt A+ content for premium conversion experience
- Increased market share via Search Query Performance work
- Deployed catch-all campaigns across multiple buyer intents
- Expanded the brand into the UK marketplace
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