From You Flowers

Grew monthly revenue 50% and nearly doubled ROAS.

Monthly revenue

$98k → $150k

+50%

ROAS

3.45 → 6.18

+79%

Added MoM growth

+$50k

The problem

Too many ad groups per campaign, no flower/color or holiday segmentation, no Sponsored Brands or Sponsored Display presence, and slow negation of non-performers.

Our approach

Consolidated ad groups and restructured campaigns
Segmented by flower type, color, and holiday window
Added Sponsored Brands + Sponsored Display for incremental growth
Tightened the negation cadence on non-performers

Proof in the data

April '25 vs April '24 — $148k vs $99k, +50% growth off tighter campaign segmentation.

Before vs after — ROAS climbed from 3.45 to 6.18 through segmentation and faster negation.

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