London Nootropics

+56% revenue and +70% profit — at the same TACoS.

Revenue growth

+56%

4-month window

Profit growth

+70%

TACoS

Held flat

while scaling

The problem

High TACoS, wonky ad structure, weak SEO, and poorly converting A+ content. Ad spend was inefficient with no cross-sell or defensive layer, and listings were missing brand USPs.

Our approach

Rebuilt ad structure for profit-first scaling
Full listing and A+ content rebuild to improve CTR/CVR
SEO overhaul for new organic rankings
Virtual bundles to lift AOV

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