Selling products on Amazon requires more than simply an appealing deal. Amazon is a massive online marketplace where many individuals purchase and sell products. It’s challenging because your items must appear in searches and stand out amid the competition.
To succeed on Amazon, you must understand the relevant keywords that customers use while looking for products. These keywords can change depending on where people are looking. So, Amazon sellers must stay updated with what keywords are famous for their products.
The easiest approach for finding these keywords is to use Amazon keyword research tools. However, because there are so many tools available to Amazon sellers, selecting the best one for your business may take time and effort. Here, we’ve listed eight Amazon keyword research tools that are worth giving a try.
What Is Amazon Keyword Research?
Amazon keyword research is crucial for making your product easy to find on Amazon. This process involves figuring out the words people use when they are searching for items like yours. Amazon has a special way of deciding which products to show first in search results, and it looks for these keywords in your product’s name, description, and other areas. So, knowing and using these keywords is key.
When you identify the right keywords and include them in your product listings correctly, your items are more likely to appear at the top of search results. Since most people only look at the first page of results, being at the top can lead to more views and, ultimately, more sales. Essentially, good keyword research connects your products with the right customers, boosting your chances of success on Amazon.
Top 8 Amazon Keyword Research Tools to Skyrocket Your Sales
We have found eight handy Amazon keyword research tools that can help you uncover fresh and trendy words people use to search for stuff like yours.
1. Helium10
Helium 10 is a handy toolkit designed for Amazon sellers, offering a range of tools to streamline various aspects of their business. From finding profitable products and optimizing listings to tracking competitors and managing inventory, Helium 10 provides sellers with essential resources to succeed on the Amazon platform.
Its user-friendly interface and comprehensive features make it accessible even to those with limited technical knowledge, allowing sellers to save time and focus on growing their business. Helium 10 acts as a Swiss Army knife for Amazon sellers, offering all-in-one solutions to simplify the complexities of selling on the platform.
With its array of functionalities aimed at product research, Amazon listing optimization, competitor analysis, and inventory management, Helium 10 equips sellers with the tools they need to thrive in the ever-evolving landscape of e-commerce.
Pricing
- Starter: $39/month
- Platinum: $99/month
- Diamond: $209/month billed annually
| Pros | Cons |
|---|---|
| Listing tool simplifies search optimization | The free plan only allows two uses per day |
| Has a keyword rank tracking dashboard | |
| Free training course | |
| Lifetime free plan |
2. SellerApp
SellerApp has everything you need to improve your Amazon listings, manage your advertising campaigns, and determine the best product prices. There are over 135 million different keywords to explore. These keywords are special because they’re highly searched by buyers but targeted by only a few sellers.
SellerApp makes it easy to find the perfect keywords for your products. They have filters and tools that help you narrow your options and pick the ones that will bring in the most customers. Each one comes with helpful information, like how many times it’s searched for each month, how relevant it is to your product, etc.
Pricing
- Freemium: $0
- Pro Lite: $49/month
- Professional: $99/month
| Pros | Cons |
|---|---|
| Supports reverse ASIN searches | Only has a seven-day free trial period |
| Delivers machine learning-powered insights | |
| Stores up to two years of historical data |
3. Keyword Tool
The Keyword Tool is a simple, free Amazon keyword research tool that helps Amazon sellers find the right keywords to make their products more visible. It works right in your web browser and uses Amazon’s autocomplete feature to suggest over 750 related keywords that can help your listings get noticed by more customers.
What’s great about this tool is that it is easy to use, supports all Amazon countries and categories, and doesn’t require any downloads or installations. However, it doesn’t provide information on how competitive a keyword is, which could be a downside for some. Despite this, its ability to generate a wide range of keyword ideas makes it a valuable resource for anyone looking to improve their Amazon listing’s visibility without spending money.
Pricing
- Free
- Pro Basic: $89/month
- Pro Plus: $99/month
- Pro Business: $199/month
4. Google Keyword PlannerGoogle Keyword Planner
Google Keyword Planner is a free tool from Google that helps you find the right keywords for your business. It shows how many people are searching for specific words and how much it might cost to use those words in your ads. This tool is really helpful for planning your online advertisements and improving your website’s visibility on Google.
With Google Keyword Planner, you can get suggestions for new keywords related to your business, see how popular these keywords are with monthly search statistics, and figure out how much you might need to spend on ads for these keywords. You can also organize your keywords into groups, which makes managing your ad campaigns easier. Plus, you can start new ad campaigns right from the tool.
Pricing
- Free
| Pros | Cons |
|---|---|
| Free to use | Does not provide any Amazon-specific metrics. |
| Has advanced search features | |
| Has historical metrics and forecasts |
5. Ahrefs
Ahrefs is a top-notch SEO tool perfect for Amazon sellers aiming to find keywords that are popular but not too competitive. It offers a wide range of features, such as checking who links to your site, analyzing your and your competitors’ traffic, finding the right keywords for your listings, and understanding how difficult it will be to rank for those keywords. It even helps with checking for SEO issues on your site, tracking your rankings, and figuring out how to get more links to your content.
Ahrefs costs between $99 to $999 a month, offering many features for large companies to increase their online presence. While it supports businesses in 171 countries, its high price may not suit smaller sellers or newcomers.
Pricing
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
| Pros | Cons |
|---|---|
| Shows the estimated number of keyword clicks | Expensive plans |
| Has a keyword difficulty score | |
| Supported in 171 countries |
6. Semrush
Semrush is an all-encompassing tool tailored for Amazon sellers aiming to elevate their product listings on Amazon search. It’s an invaluable resource for finding relevant keywords with their search volumes, optimizing listings through on-page SEO, engaging in effective content marketing, and diving deep into competitor analysis. Beyond these, Semrush offers rank tracking to monitor your listing’s performance, social media management to bolster your brand’s online presence, and PPC keyword research to enhance your advertising efforts.
Semrush shows market trends and boosts ads to increase profits. It analyzes search data to highlight your products. Ideal for sellers aiming to outdo competitors, it helps tailor your offerings to meet customer demand and raise Amazon sales.
Just like Ahrefs, Semrush is also really good at SEO stuff. It’s especially great for businesses with a bit more money to spend and who need help with Amazon SEO beyond just selling on Amazon.
Pricing
- Pro: $119.95/month
- Guru: $229.95/month
- Business: $449.95/month
| Pros | Cons |
|---|---|
| Fresh data on Amazon keywords & metrics | Free version is limited to 100 keywords per list |
| Collect, analyze, and manage Amazon keywords | Tool is not free |
| Integrates with other Amazon-focused tools |
7. Sellozo
Sellozo is a powerful Amazon keyword research tool specifically designed for Amazon sellers aiming to enhance their ads and achieve better outcomes without excessive spending or effort. It utilizes smart technology to automatically adjust your ad spend on various keywords, ensuring your budget is used efficiently and effectively. This strategic approach helps increase the visibility of your products to potential customers.
Managing your ad campaigns becomes effortless with Sellozo’s user-friendly drag-and-drop feature, eliminating the need for technical expertise. The software automates numerous tasks, such as optimizing your pay-per-click (PPC) campaigns, allowing you to concentrate on other aspects of your business. Tailored specifically for Amazon, Sellozo offers an ideal solution for sellers seeking to boost their platform visibility and sales.
Pricing
- For self-service access, pricing starts at $149 per month.
| Pros | Cons |
|---|---|
| Tailored for Amazon Marketplace | Require time to familiarize its features |
| Bid adjustments on individual keywords | |
| Automated keyword harvesting via Campaign Studio | |
| Simplifies the transition from “Automatic” to “Manual” campaigns |
8. AMZ.One
AMZ.One is a great tool for Amazon sellers who want to keep an eye on their competitors and stay updated with market trends. It helps you find better selling opportunities, track your sales, and get alerts when you receive negative reviews so you can act quickly. The tool also checks your product pages to make sure they’re set up to attract more customers.
AMZ.One helps you improve your listings by researching keywords and tracking how your products rank on Amazon. You can also see what keywords competitors use. It offers tools for managing products, like bulk price checks and listing tracking. With a paid plan, you get unlimited keyword research to help make your products more visible to customers.
Pricing
- Free: (14 days)
- Basic: $15 per month
- Standard: $30 per month
- Advanced: $67 per month
- Professional: $135 per month
| Pros | Cons |
|---|---|
| Has a free trial | Has no free version |
| Includes negative review notifications | |
| Supports keyword rank tracking |
How Do Amazon Keyword Research Tools Work?
Amazon keyword research tools are like smart helpers that use fancy computer tricks to find the best words for your Amazon product page. They look at how Amazon sorts its search results and determine which words work best to make your product stand out. After using these tools, you get a list of the best words that can help your product show up higher on Amazon.
These tools are really handy because they not only give you word ideas but also suggest phrases you can use right away. Some even let you add these suggestions to your product page with just a click. It’s like having a smart helper who does the tough research for you, saving you time and making it easy to choose the right words for your product page.
FAQs
How do I find trending keywords on Amazon?
Enter a term linked to your Amazon product into the term research tool. You will receive a long list of recommended keywords for the product: Amazon Auto suggested and trending keywords based on search volume, CPC, number of indexed items, competitive intensity, and trending months.
How many keywords does Amazon allow?
Amazon restricts the number of characters a seller may use in a generic term. You can only add 250 bytes (including spaces and characters). This is often comparable to 250 characters, except for foreign language characters and letters with accents.
What are backend keywords in Amazon?
Backend keywords are search terms that you add to your listing but are inaccessible to others. When you log into Seller Central, you are the only one who can view them. They are also vital for product indexing.
Conclusion
Using Amazon keyword research tools and managing your ads well is key to selling more on Amazon. These tools help you figure out what customers want, keep an eye on your competitors, and notice what’s trending. By choosing the right words for your ads and product listings, you make your items more visible. This not only helps your products stand out but also leads to more sales. In short, smart ads management and knowing which keywords to use can help your business get noticed on Amazon.
